Department: Knowledge and Practice

Basic Function: Leads the development, management, and enhancement of our product and service offerings. This role is crucial in ensuring that our products and services meet the evolving needs of our members and stakeholders while aligning with the association’s strategic goals.

Reports To: Vice President, Knowledge & Practice

Specific Responsibilities: Duties to include but are not limited to:

1. Product Development and Management:

• Oversee the lifecycle of products and services from ideation to launch, ensuring they meet member/stakeholder needs and align with the association’s strategic goals.

• Conduct market research, member surveys, and segment strategies to identify opportunities for new products or services and improvements to existing ones.

• Develop business cases, product strategies, and project plans for new product initiatives.

• Determine products and services pricing based on pricing strategies that align with current association practices and industry best practices.

• Collaborate with cross-functional teams, including communications and finance, to ensure successful product launches and ongoing support.

2. Committee Management:

• Manage and support committees dedicated to product and service development, including execute their objectives based on their respective charters.

• Coordinate and facilitate committee meetings, ensuring effective collaboration and progress towards objectives.

• Provide committees with the necessary resources, information, and support to achieve their objectives. • Act as the liaison between the committees and senior leadership, ensuring alignment with the association’s strategic priorities.

3. Member Engagement and Feedback:

• Oversee and monitor member and stakeholder inquiries related to products and services.

• Analyze member feedback and usage data to drive continuous improvement and innovation.

• Develop strategies to enhance member satisfaction and engagement with the association’s offerings.

4. Strategic Planning and Execution:

• Work closely with senior leadership to align product and service strategies with the association’s overall strategic goals.

• Develop and manage budgets for product and service initiatives, ensuring financial sustainability and accountability.

• Monitor industry trends and competitive landscape to ensure our offerings remain relevant and competitive.

5. Marketing and Promotion:

• Collaborate with the communications team to develop and execute promotional strategies and campaigns for new and existing products and services.

• Create compelling product and service descriptions, value propositions, and marketing materials.

6. Performance Measurement and Reporting:

• Establish key performance indicators (KPIs) and metrics to evaluate the success and impact of products and services.

• Prepare regular reports and presentations for senior management and stakeholders, highlighting achievements, challenges, and opportunities.

Internal Relationships: Has contact with all departments in conjunction with the development, production, promotion, and delivery of CFMA products and services.

External Relationships: Regularly collaborates with products and services vendor partners. Has contact with chapter leaders/representatives regarding CFMA’s products and services and representatives of other professional associations in products and services partnerships.

Qualifications: • Bachelor’s degree in business administration, Marketing, Product Management, or a related field. • Minimum of 7 years of experience in product management, service management, or a related role, preferably within an association or non-profit organization. • Proven track record of successful product or service development and management. • Experience in managing committees or volunteer groups is highly desirable. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams, volunteers, and external stakeholders. • Demonstrated project management skills and experience managing multiple initiatives simultaneously. • Ability to adapt to changing priorities and work in a fast-paced environment.

About Construction Financial Management Association

The Construction Financial Management Association (CFMA) is the source and resource for construction financial excellence and the only nonprofit organization dedicated to serving the educational needs of today's construction financial professionals. Established in 1981, CFMA's General Members include general contractors, specialty trades, developers, construction managers, architects, engineers, principals, and material and equipment suppliers. Associate Members include professionals in the accounting, insurance, surety, technology, legal, and banking industries, or any other specialty in the construction industry. CFMA currently has more than 10,000 members in 99 chapters throughout the U.S. and Canada that offer education and networking opportunities.

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