Job Title: Member Growth Manager
Department: Membership
Reports To: Vice President of Membership, Advocacy, and Events
Employment Type: Full-Time, Exempt
Location: Remote

ABOUT ACCA

ACCA is a national nonprofit association dedicated to supporting professionals in the HVACR, indoor environment, and building performance systems industry. Our culture centers around providing our members with the tools and resources they need to succeed, including networking opportunities, education, and advocacy services. We are committed to promoting the growth and success of our members' businesses and the health of the HVACR industry.

ACCA is more than just a workplace-it's a community of individuals committed to shaping the future of the HVACR industry. As a remote-first organization, ACCA values employees' well-being and work-life balance, offering flexibility, various schedules, and excellent benefits, including generous paid time off, company-paid healthcare, a robust 401K plan, and a results-driven, supportive culture. Whether you're just starting or are a seasoned expert, ACCA provides the support and resources to thrive in your career.

At ACCA, you'll join a team of motivated individuals with a shared mission to drive change and make a real impact. If you're looking for a career where you can grow and make a difference, ACCA is the place for you.

SUMMARY OF POSITION

The Member Growth Manager is responsible for driving the recruitment and acquisition of new members and managing relationships with multi-location, enterprise members throughout their membership lifecycle. This role involves leading integrated member recruitment campaigns, overseeing membership salespeople, empowering volunteer leaders, and collaborating across departments to achieve membership growth goals. Success requires balancing direct membership sales and using prospect data to generate leads and drive recruitment across the organization.

MAJOR DUTIES & RESPONSIBILITIES

• Recruitment Campaigns: Lead and implement comprehensive member recruitment and win-back campaigns, using data-driven strategies to expand reach.
• Direct Membership Sales: Engage with potential members directly, showcasing the benefits and value of joining ACCA.
• Enterprise Member Management: Cultivate and manage relationships with enterprise members, providing custom solutions and exceptional service.
• Sales Team Oversight: Supervise and support recruitment and win-back efforts through outsourced or inside sales teams, setting goals, providing training, and ensuring effective strategies.
• Lead Generation: Collaborate with marketing and communications to generate leads and create promotional materials.
• Data Management: Oversee acquisition, integration, and maintenance of prospect data to ensure accuracy and relevance.
• Lead Tracking: Monitor lead conversion and coach team members on tracking and managing interactions.
• Information Sharing: Provide lead data and resources to sales teams, volunteers, and senior staff.
• Industry Representation: Represent ACCA at industry events to promote membership and build relationships.
• Cross-Promotional Initiatives: Develop campaigns in collaboration with Allied Contracting Organizations to attract new members.

TRAVEL REQUIREMENTS

This position may require travel to industry events and conferences, up to 25% of the time.

QUALIFICATIONS

• Education/Certification Requirements: Bachelor's degree in Business, Marketing, Sales, or related field, or equivalent experience.
• Experience Level: Minimum 5 years of experience in membership growth, sales, fundraising, or marketing, with a proven track record of recruitment and relationship management. Association or nonprofit experience is a plus.
• Technical Skills: Proficiency in CRM systems (e.g., HubSpot or Microsoft Dynamics), data analysis, and information management.
• Other Skills:
  • Strong sales and negotiation abilities.
  • Excellent communication and interpersonal skills.
  • Strategic thinking and problem-solving.
  • Team leadership and motivational abilities.