Education Marketing and Outreach Manager

General Description:   The Education Marketing and Outreach Manager develops and implements comprehensive marketing plans to promote the program’s K-12 curriculum, teacher workshops, graduate course, and international student video contest. This includes managing and executing marketing campaigns across digital platforms, social media, email marketing (using a CMS), print, and other channels. The Manager will oversee the program’s marketing as part of the Population Education team and make recommendations to other staff. Great potential for implementing new ideas and program growth for a self-starter.

Responsibilities include:

• Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
• Develop digital and analog campaigns to market Population Education’s graduate course (offered 1 -2 times per year) and student video contest (annual event) to middle and high school teachers. This includes timing the campaigns, compiling outreach lists, developing messaging and content, and implementing the outreach.
• Create lists of appropriate university education faculty to target with outreach about our hands-on workshops for their preservice students (undergraduate and graduate).
• Strategize, write and send cold and warm email outreach to university faculty, and hand off hot leads to colleagues who schedule and coordinate these workshops in different regions of the country.
• Develop and implement a strategy for marketing classroom resources, which could include email campaigns, print ads in teacher publications, partnerships with other organizations and associations, and beyond.
• Synchronize all campaigns to maximize engagement and avoid audience burnout.
• Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
• Travel to teacher conferences to network and to staff Population Education’s exhibit hall booth.
• Advise on social media strategy, develop content, and collaborate with colleagues who create posts.

Requirements:

• Minimum 5 years of experience in a marketing and/or outreach role. Experience in the education and/or non-profit sectors a plus.
• Interest in K-12 education and the organization’s issue areas (population, environment, sustainability)
• Experience using HubSpot or other CMS.
• Self-starter with a leadership mindset.
• Ability to work collaboratively with other team members and contractors.
• Excellent organizational skills and careful attention to details.
• Excellent communication skills (written and verbal).

Compensation: $80,000- $90,000

Excellent benefits package including:

Blue Cross Blue Shield PPO and POS medical coverage--$20/month individual

Blue Dental coverage $5/month

Employer paid life and disability insurance

11 paid holidays

Generous annual and sick leave

6% 401(K) match

$2,000 professional development budget

Work environment: This position is based in Washington, DC with a current hybrid work schedule (2 days in the office; 3 at home).

Application Instructions: Send resume and cover letter to jobs@popconnect.org.

Population Connection is an Equal Opportunity Employer. A full statement on the organization’s commitment to EOE and Diversity, Equity and Inclusion (DEI) and be found here.

About Population Connection

Population Connection raises awareness about the impacts of global population growth on our environment and human well-being. We make the connection between advancing reproductive rights and health and preserving the natural world. Worldwide, an estimated 257 million women, 218 million of whom live in developing countries, want to avoid pregnancy but have an unmet need for modern contraception. With universal, affordable access to family planning, we can improve people’s lives, protect the environment, and forge a healthier, more sustainable future for people everywhere. What we do Educate Young People Our nationwide Population Education (PopEd) program informs young people—the next generation of parents, consumers, advocates, and voters— about critical population issues. PopEd staff and our network of volunteers conduct hundreds of workshops each year, training thousands of educators to use our innovative, fact-based curricular materials in their K-12 classrooms. The teachers we train reach millions of North American students annually. Advocate for Family Planning Population Connection works with our sister organization, Population Connection Action Fund, to mobil...ize activists to urge their legislators to vote against policies that threaten reproductive health and to increase the U.S. investment in international family planning. We also support domestic coalition partner organizations in defending reproductive health and rights here in the U.S. Support Global Partners We make grants to small grassroots organizations that have a big impact on their local communities in the areas of reproductive and public health, education, and environmental conservation. These organizations, located in Africa, Asia, and Latin America, are an important on-the-ground extension of the work we do to improve the lives of the most vulnerable among us and to protect the planet for future generations.

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