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American Society of Association Executives (ASAE)
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Sr. Marketing Manager
General Functions The Senior Marketing Manager is responsible for leading a team and executing comprehensive marketing strategies that support annual certification renewals and reinstatements for CFP® professionals, campaigns for corporate partners to promote CFP® certification, programs and events, and products and services developed by departments across CFP Board. Reporting to the Director of Marketing, the Senior Marketing Manager is a data-informed, innovative leader who drives CFP Board’s marketing initiatives to ensure targeted KPIs are met. The ideal candidate will be a data-driven marketer with significant experience managing marketing automation/operations, email strategy and execution as well as analytics. This position
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