BICSI is an Equal Opportunity Employer

OUR MISSION

BICSI is a global professional association with the mission to advance the information and communication technology (ICT) profession. Our vision is to be the preeminent ICT resource for the connected world with focused values in integrity, service, and excellence.

SUMMARY

The Website Content and Design Specialist is responsible for managing and maintaining the BICSI website (bicsi.org) to ensure it delivers an engaging, user-friendly, and visually appealing experience that aligns with BICSI’s brand and strategic objectives. This role involves close collaboration with cross-functional teams to create dynamic, accessible, and effective web pages. The specialist will also utilize analytics to monitor site performance, optimize the user experience, and implement SEO strategies to boost visibility and engagement.

SUPERVISORY ROLE - Supervises no employee(s).

DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to execute each essential duty satisfactorily. Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform these functions.

• Website Management: Oversee daily content updates, visual enhancements, and functionality maintenance of bicsi.org, ensuring all web pages are accurate, fully functional, and adhere to accessibility standards.

• Web Design & User Experience: Create intuitive and visually appealing web pages using best practices in web design and user experience (UX) to create an engaging and easy-to-navigate online presence.

• Content Development & Management: Develop, edit, and manage web content using BICSI's content management system (CMS), ensuring it aligns with BICSI’s digital marketing and SEO strategies. Coordinate with teams to gather content requirements and meet project timelines.

• Performance Monitoring & Analysis: Monitor and analyze website performance metrics (e.g., traffic patterns, user behavior, bounce rate) using tools like Google Analytics. Provide data-driven insights and actionable recommendations to enhance the site’s effectiveness and user engagement.

• SEO Optimization: Implement search engine optimization (SEO) strategies to enhance website visibility including key word research, on-page optimization, and meta tag updates. Conduct regular audits to ensure SEO best practices are maintained.

• Visual Content Creation: Design and create web-based graphic elements such as banners, infographics, icons, and other visual assets to support and enhance website content.

• Cross-Functional Collaboration: Collaborate with marketing department colleagues, product teams, and subject matter experts as needed, to gather requirements and deliver high-quality web projects that align with organizational goals.

• Web Accessibility Compliance: Ensure all web content complies with accessibility standards (e.g., WCAG and Section 508) to provide a user-friendly experience for all audiences, including those with disabilities.

• A/B Testing & Optimization: Conduct A/B testing and use optimization tools to experiment with website elements, enhancing user engagement and improving conversion rates.

REQUIRED SKILLS & ABILITIES

• Web Content Management: Proficiency in using content management systems (CMS), particularly Sitefinity, to develop, edit, and manage web content that aligns with BICSI’s digital marketing and SEO strategies.

• Web Design and Development: Strong understanding of web design principles with proficiency in HTML, CSS, and basic knowledge of JavaScript to create intuitive and visually appealing web pages.

• SEO Optimization: Proven experience in implementing and managing SEO strategies, including keyword research, on-page optimization, meta tag updates, and conducting regular audits to enhance website visibility and search engine rankings.

• Web Analytics: Proficient in using web analytics tools like Google Analytics and SEMrush to monitor and analyze website performance metrics, providing data-driven insights and actionable recommendations.

• Graphic Design Skills: Ability to create and manipulate web graphics using Adobe Creative Suite (Photoshop, Illustrator) or similar software to design web-based graphic elements such as banners, infographics, and icons.

• Web Accessibility Compliance: Knowledge of accessibility standards (e.g., WCAG and Section 508) with the ability to ensure all web content complies with these standards to provide a user-friendly experience for all audiences.

• A/B Testing and Optimization: Experience conducting A/B testing and using optimization tools to experiment with website elements, enhancing user engagement and improving conversion rates.

• Organizational and Project Management Skills: Strong organizational abilities and project management capabilities to manage multiple tasks effectively and meet deadlines in a fast-paced environment.

• Communication and Collaboration: Excellent written and verbal communication skills with the ability to collaborate effectively with marketing colleagues, product teams, and subject matter experts.

TRAVEL

10% (primarily by air): Travel to BICSI conferences or events. Must be able to obtain a U.S. Passport.

EDUCATION & EXPERIENCE

Required:

o Minimum of a High School diploma or equivalent.

o Minimum of two years (3-5 years preferred) of experience in website content management, web design, or a related field.

o Technical Proficiency: Proficiency with content management systems (CMS) platforms (e.g., Sitefinity), web analytics tools like Google Analytics and SEMrush, and familiarity with HTML, CSS, and basic JavaScript.

• Preferred:

o Bachelor’s degree in Web Design, Digital Media, Computer Science, Marketing, Communications, or a related field.

o Industry Experience: Experience in the technology, ICT, or professional association industry.

o Advanced Technical Skills: Experience with A/B testing methodologies and website optimization tools.

o Additional Expertise: Ability to utilize advanced SEO strategies and familiarity with additional web development tools or frameworks.

PHYSICAL REQUIREMENTS

The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

The regular work schedule is 40.0 hours per week (Monday-Friday; daytime) and may require additional hours/overtime, as necessary. Must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, ability to adjust focus and ability to match or detect differences between colors, including shades of color and brightness. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit; use fingers and hands or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The work environment is as follows: professional office environment; the noise level in the work environment is usually moderate.

BICSI is an Equal Opportunity Employer

About BICSI

BICSI is a professional association supporting the advancement of the information and communications technology (ICT) community. ICT covers the spectrum of voice, data, electronic safety & security, project management and audio & video technologies. It encompasses the design, integration and installation of pathways, spaces, optical fiber- and copper-based distribution systems, wireless-based systems and infrastructure that supports the transportation of information and associated signaling between and among communications and information gathering devices. BICSI provides information, education and knowledge assessment for individuals and companies in the ICT industry. BICSI serves nearly 23,000 ICT professionals, including designers, installers and technicians. These individuals provide the fundamental infrastructure for telecommunications, audio/video, life safety and automation systems. Through courses, conferences, publications and professional registration programs, BICSI staff and volunteers assist ICT professionals in delivering critical products and services, and offer opportunities for continual improvement and enhanced professional stature. Headquartered in Tampa, Florida, USA, BICSI membership spans nearly 100 countries.

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