Position Overview
eShow seeking a dynamic, creative, and analytical Web and Paid Media Strategist to join our team. This individual will play a pivotal role in driving digital marketing performance by managing and optimizing our web presence and executing high-impact paid media campaigns. If you’re passionate about creating data-driven strategies, increasing online engagement, and delivering measurable ROI, we would love to hear from you!

Key Responsibilities

Website Strategy & Management

• Oversee and manage the company website, ensuring an engaging, user-friendly, and optimized experience across all devices.
• Develop and implement website content strategies that align with overall marketing objectives and drive audience engagement.
• Collaborate with internal teams to update and maintain website content, ensuring consistency in branding and messaging.
• Monitor website performance and traffic analytics using tools like Google Analytics, identifying opportunities for improvement and implementing SEO best practices.
• Work with the Marketing Manager to develop, write, and manage content as well as create graphics.

Paid Media Campaigns & Digital Strategy

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic advertising networks.
• Conduct keyword research, audience targeting, and A/B testing to refine campaign strategies and maximize performance.
• Monitor and analyze campaign performance, providing regular reports and actionable insights to stakeholders.
• Manage budgets effectively to ensure cost efficiency and alignment with overall marketing goals.
• Adjust creatives appropriately to maximize effectiveness and drive leads to the sales team.

Performance Tracking & Optimization

• Continuously analyze digital performance metrics, including click-through rates, conversion rates, and ROI, to identify trends and opportunities.
• Recommend and implement strategies to improve website traffic, lead generation, and paid media outcomes.
• Stay up-to-date with digital marketing trends and platform updates to ensure strategies remain innovative and competitive.

Collaboration & Communication

• Work closely with the content, design, and marketing teams to create cohesive campaigns that integrate web and paid media efforts.
• Serve as the primary point of contact for external vendors, including advertising platforms, web developers, and digital agencies.

• Other duties as assigned by manager.

Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in digital marketing, including managing websites and paid media campaigns.
• Proficiency in web analytics tools (e.g., Google Analytics, Google Tag Manager) and SEO principles.
• Hands-on experience with paid advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in HTML/CSS to ensure web pages are functional and visually appealing.
• Experience with design implementation and maintaining responsive, user-friendly interfaces.

• Knowledge of CMS platforms (e.g., WordPress) to manage and optimize website functionality and content efficiently.

• Proficiency in SEMrush or similar platforms for conducting keyword research, competitive analysis, and tracking SEO performance.
• Experience with web audit tools to analyze website health, identify issues, and implement improvements for better performance and search engine visibility.
• Exceptional organizational, project management, and communication skills.
• Excellent written and verbal communication skills, with a strong ability to convey ideas and concepts clearly.
• Ability to work independently, prioritize tasks, and meet deadlines.

About eShow

At eShow, we’re revolutionizing the event management industry with cutting-edge technology and innovative solutions. Founded in 1996, eShow was built to tackle the challenges event organizers face, and today, our dynamic, all-in-one event management platform empowers organizations to plan, execute, and measure their events seamlessly. Our comprehensive suite of tools, including Registration Management, Conference Management, Exhibit Management, Mobile App solutions, and more, helps streamline every aspect of event planning. At eShow, we don’t just provide software—we deliver efficiency, innovation, and game-changing solutions that redefine event success. We’re looking for passionate, forward-thinking professionals who are ready to make an impact in a fast-growing industry. Join our team and be part of shaping the future of events!

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