The National Electrical Manufacturers Association (NEMA) is seeking a Director, Member Relations.
The National Electrical Manufacturers Association (NEMA) represents over 300 electrical equipment and medical imaging manufacturers that make safe, reliable, and efficient products and systems. Together, our members contribute 1% of U.S. GDP and directly provide nearly 460,000 American jobs, contributing more than $250 billion to the U.S. economy.
NEMA is committed to expanding market opportunities and removing business barriers by developing industry standards, advocating on behalf of the industry at the international, federal, and state level, and delivering world-class market intelligence. NEMA serves its members by living our core values in every aspect of our work: respect, integrity, teamwork, and leadership.
The Director, Member Relations will be responsible for engaging NEMA members to facilitate value creation and engagement with the organization. The Director develops plans to actively engage with companies across the membership. The Director will lead NEMA’s engagement with its Council for Small Businesses, a C-Suite Committee focused on creating value for NEMA’s 100+ small and medium-sized members. The Director will cultivate strong connections with key staff and leadership to ensure ongoing member value and engagement and promote member retention. The Director will also support targeted recruitment activities throughout the year.
The Director will work closely with the Managing Director, Membership and Membership Coordinator. The NEMA CEO, CFO and Chief Economist will work closely with the Director to provide guidance and prioritize the Director’s member engagement activities. The position includes domestic travel of approximately 10-20% for member engagement.
Key Responsibilities
Identify at-risk members through engaging with NEMA staff and existing members and industry research
Actively engage at-risk members by demonstrating the value of NEMA membership
Establish and track annual retention and engagement goals and provide detailed progress reports with analytics to support recommended actions. Periodically brief NEMA management on membership metrics and trends
Develop an effective member retention strategy that supports NEMA’s vision while enhancing member value
Strategic oversight and development of compelling member retention activities and marketing materials
Establish and implement a comprehensive member engagement matrix, communicating and collaborating with NEMA’s operating teams on priority actions
Learn the business and operations of NEMA members to best meet member needs, communicate the NEMA value proposition, and identify areas for additional NEMA value opportunities
Resolve member questions and concerns through engagement, responsiveness, and creative problem solving, partnering across NEMA to enhance services and solutions
Actively track major changes with member companies, including new lines of business and mergers and divestments
Plan and coordinate NEMA visits to member offices and facilities and member visits to NEMA headquarters
Coordinate with NEMA’s finance department on member invoicing
Provide staff leadership for the Council for Small Businesses—a group of NEMA’s smaller member companies
Oversee NEMA’s membership database, NEMALink, and ensure data integrity
Experience and Qualifications
The ideal candidate will have previous membership or sales experience, strong interpersonal skills, an innovative spirit, keen attention to detail, an eagerness to learn, and outstanding communication skills. Previous trade association experience is a plus, but not required.
This position is based in Arlington, VA with provisions for a hybrid work-schedule.
NEMA offers a competitive salary and excellent benefits package including paid holidays and personal time, flexible working hours, 401(k) plan, health and dental insurance, and partial pre-tax parking/Metro subsidy. Veterans are encouraged to apply. EOE/M/F/V/D.
