The Senior Manager, Marketing will partner with the Vice President, Strategic Marketing to develop and execute comprehensive marketing strategies for a wide range of initiatives, including educational conferences, meetings, webinars, newsletters, and membership recruitment and retention efforts. This role will focus on driving engagement and attendance, supporting AAAE staff in sales and promotions, and ensuring consistent communication with members. The Senior Manager will also work across departments to enhance member benefits and brand visibility, utilizing innovative approaches to attract and retain members.

Primary duties and responsibilities:

• Collaborate with internal teams and subject matter experts (SMEs) to design and implement marketing strategies for conferences, meetings, webinars, newsletters, and member communications. Focus on utilizing both traditional and innovative digital methods, such as email marketing and social media, to maximize attendance and engagement.
• Craft compelling, error-free copy across various formats, ensuring clarity, consistency, and alignment with brand messaging. Edit and refine content as necessary to enhance audience engagement and maintain a high-quality brand voice.
• Monitor market conditions, conduct customer research, and analyze data to continuously refine and adapt marketing plans. Use A/B testing and other growth tactics to explore new channels and methods for driving engagement and conversions.
• Track and evaluate the ROI of marketing initiatives, adjusting strategies as needed to meet performance goals and support business objectives.
• Oversee updates to AAAE’s website, particularly for event promotions and membership-related content. Ensure the site remains an effective tool for driving engagement and conversions.
• Develop print and electronic sales-support materials for staff in charge of selling exhibits and sponsorships.
• Work closely with other departments to integrate marketing efforts with broader organizational goals and ensure alignment across all initiatives.
• Support other areas of marketing as needed.
• Position requires some travel.
• Perform related duties as assigned to support overall marketing and organizational goals.

Education, prior work experience, and specialized skills and knowledge:

• Bachelor’s degree in marketing, communications, or business administration and a minimum of 7 years of related marketing experience, preferably at an association
• Candidate needs to be especially tech savvy and possess in-depth knowledge of HubSpot and Microsoft Office programs as well as be proficient in using a PC. Knowledge of Google Analytics, iMIS, and Adobe Creative Cloud are a plus
• Strong organizational and project management skills required, with ability to manage projects from conception to completion and produce results under pressure and tight deadlines
• Excellent communication skills required, including written, verbal, and interpersonal
• Experience in building brand image, with extensive knowledge of email marketing, social media, database marketing, and automated marketing strategies and techniques
• Flexibility with work schedule to accommodate a busy department

About American Association of Airport Executives

The American Association of Airport Executives (AAAE) has a unique DNA in the association business with a low dues model that requires innovation, industry-leading products and services and world class member service. We attract top talent by being a mission driven organization that can truly affect change in our world by empowering airport executives. How? With a rich heritage of training, professional development, and the creation of programs and products that serve the needs of airports with their mission of advancing safety, security, environmental stewardship, diversity, and beyond. In this way our employees are allowed to do challenging, interesting, and rewarding work and become invested owners. But what also makes AAAE unique and a truly great place to work is the culture. AAAE makes no secret that it values and is genuinely devoted to its employees and members. AAAE demonstrates this to its employees in the rich and at times, unheard of, benefits it offers employees, in the collaborative open team environment where ideas from all levels of the organization are encouraged and supported from the CEO down, in the recruiting process where no candidate is offered employmen...t without first being interviewed and approved by a team of AAAE employees, in the recognition and praise it gives employees for their good work with numerous awards and performance based bonuses, in the growth and ownership opportunities it gives employees, and in the personal connections it makes with its employees on a day to day basis. However, even with all of this, AAAE would not be as great a place to work, if it were not for the dedicated members that the employees have the good fortune to interact with on a regular basis and serve. Our employees value and appreciate our members and our members value and appreciate our employees. The desire to help them drives us all to constantly improve and innovate. To do more, so we can give more back to our members. In addition, AAAE is an Equal Opportunity / Affirmative Action Employer that is committed to creating a work environment in which all team members engage and perform at the highest levels and see the value of different perspectives and backgrounds. We strive to attract, invest in, and develop the talents of people of diverse backgrounds who reflect the society and community in which we live and do business because we not only believe it is right to do but also believe that doing so will enhance our business relationships, generate greater innovation, increase productivity, and more.

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