The Manager of Marketing develops and implements marketing, branding, messaging, and communication plans to promote TFI’s programs, resources, and events; strengthen membership recruitment and retention; and help grow non-dues revenue. The successful candidate will be a capable team member with the ability and strong desire to collaborate. The manager of marketing reports to the Vice President, Public Affairs & Communications

Responsibilities

• Responsible for the development and execution of marketing plans for all TFI events, programs, products, and initiatives.
• Collaborates with colleagues to develop promotional materials and campaigns to grow TFI’s membership.
• Promote TFI’s member value proposition to include developing and implementing metrics-based marketing plans for TFI, its products, services, resources, and programs.
• Create and manage a marketing/communications calendar for all activities across TFI, including email, social posts, digital ads, etc. for events, membership (acquisition and renewal), programs, and any other areas that marketing and communications supports.
• Increase social presence by engaging with followers, posting comments, replying to comments, and generating posts.
• In partnership with the Events Team, develop signage, onsite branding, and other communications for each event.
• Measure results, analyze data, and identify opportunities to adjust and continually improve marketing efforts.
• Serve as lead on primary TFI website updates and upgrades in consultation with and input from TFI staff.
• Implements best practices in marketing and marketing technology.
• Maintain compliance with brand standards across all materials developed.
• Other duties and responsibilities as assigned.
• Ability to travel as needed (<20%).

Required Experience/Education

• Bachelor’s degree in marketing, communications, or related field preferred or commensurate experience.
• Excellent verbal and written communication skills, including copy editing and proofreading.
• Strong project management skills and ability to drive consensus across cross-functional teams.
• Skilled in writing, editing, podcasting, video/audio editing, digital media production, photography, filmography, etc.
• Knowledge of Canva, Hootsuite, Word Press, etc.
• Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
• Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
• Experience managing multiple projects in a fast-paced, deadline-driven environment.
• Excellent attention to detail.

Qualified candidates should submit resume and cover letter via email to Jennifer Proctor at jproctor@communicationstrategies.net -- please include “TFI Marketing Manager” in the subject line.

About The Fertilizer Institute

The Fertilizer Institute (TFI) is the leading voice of the nation’s fertilizer industry. Tracing its roots back to 1883, TFI’s membership includes fertilizer producers, wholesalers, retailers and trading firms. TFI’s full-time staff, based in Washington, D.C., serves its members through legislative, educational, technical, economic information and public communication programs. Find more information about TFI online at TFI.org and follow us on Twitter at @Fertilizer_Inst. Learn more about TFI’s nutrient stewardship initiatives at nutrientstewardship.org and on Twitter at @4rnutrients.

Connections working at The Fertilizer Institute