Position Overview: The Manager of Member Engagement and Events for Insurors of Tennessee is responsible for developing and implementing strategies to boost member engagement, enhance retention rates, and attract potential new members. This role requires collaboration with staff to create programs and initiatives that promote member satisfaction and foster a vibrant community within the organization.
Key Responsibilities:
Develop strategies to effectively engage with current members and identify potential new members.
Collaborate with staff to design and implement programs that enhance member engagement, retention, and satisfaction.
Manage and enhance member programs to ensure their relevance and effectiveness.
Develop key metrics to measure membership growth, retention rates, and satisfaction levels.
Oversee the planning and execution of events such as conferences, webinars, and networking functions.
Conduct regular surveys or focus groups to gather feedback from members regarding their needs, preferences, and satisfaction levels.
Analyze data on member engagement to identify areas for improvement and implement appropriate solutions.
Education and Experience:
Bachelor’s degree in communications, Marketing, Business Administration, or a related field.
Prior experience in member engagement, event management, or a similar role within an association or membership organization preferred.
Skills and Competencies:
Proven strategic thinker with the ability to analyze data, identify trends, and formulate actionable insights to enhance membership growth, value, and engagement.
Strong analytical skills with the capacity to interpret engagement metrics and derive actionable insights for improvement.
Excellent interpersonal skills, with the ability to build rapport and influence stakeholders across all organizational levels.
Exceptional organizational skills and meticulous attention to detail in planning and executing events.
Technical Proficiency:
Proficiency in utilizing engagement metrics and event planning tools to optimize member experiences and event effectiveness.
Familiarity with GrowthZone or other Association Management Systems is highly preferred to streamline member engagement and event planning processes.
A minimum of 5-7 years of hands-on experience in convention, event, trade show, and/or meeting planning, showcasing a track record of successful events.
Willingness to travel for industry events, staff meetings, and related functions, potentially up to 15% of the time, to enhance member engagement and strengthen relationships.
Application Process: Interested candidates are invited to submit their resumes and cover letters, along with salary expectations, outlining their relevant experience and vision for enhancing member engagement at Insurors of Tennessee.
Insurors of Tennessee is a dedicated alliance of independent insurance agents committed to serving the needs of individuals and businesses across our great state. With a rich heritage of expertise and an unwavering focus on customer service, we strive to provide tailored insurance solutions that protect our clients’ assets and ensure their peace of mind.