JOB DESCRIPTION
ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as the Vice President, Membership and Volunteer Engagement. Candidates must be able to work in a diverse, inclusive, fast-paced, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work. 

Summary/Objective
The Vice President of Membership and Volunteer Engagement’s primary responsibilities are leading the membership, member service, and volunteer engagement efforts reporting directly to the Chief Finance and Administration Officer. This role leads recruitment and retention efforts that directly support the organization’s strategic plan and digital transformation. The role sets strategy, delivers on member recruitment, retention, and engagement, and delivers other valuable assets to the association communities. 

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific Duties Include:

Member Growth and Retention:

• Develop and execute a comprehensive member recruitment and retention strategy for individual and organizational memberships.
• Work with marketing team to consistently communicate the value of membership and develop member recruitment campaigns, marketing collateral, pitch decks and case studies to complement outreach.
• Formulate and execute initiatives to consistently improve, quantify and articulate ASAE’s value proposition for all membership categories, ensuring robust engagement, overall satisfaction, and retention.
• Collaborate with senior leadership team to develop new initiatives, strategic partnerships and benefits that enhance membership offerings.

Member Relations & Engagement:

• Maintain open lines of communication and positive relationships with the Associations Societies Alliance and local, state, and regional societies of association executives, ensuring connections to ASAE's senior leadership.
• Develop and make presentations to members’ organizations and external parties who are interested in the subjects related to the position duties.
• Oversee the Member Data process, including collection, analytics, trending, and reporting.
• Supervise the member market research process, including routine market awareness and specific campaign research.
• Develop and maintain working relationships with other departments for member data needs and market research requests.
• Define member research agenda and priorities to support strategy efforts using proven experience in strategic marketing, short- and long-range planning, financial management, and analysis.
• Develop Membership scorecard and regular reports.

Volunteer Engagement:

• Lead ASAE’s volunteer efforts, including identification of operating strategies, development of tools and resources, and ensuring proper guidance for staff and volunteers.
• Ensure the development and implementation of organizational-wide programs, tools, structures, and processes for volunteer recruitment, activation, training, management, stewardship, recognition, retention, leadership, and succession planning, in collaboration with staff and volunteers across the organization.
• Foster clear, strategic communications to volunteer leaders, in conjunction with marketing and communications team.
• Assist ASAE’s CEO in planning the annual volunteer leadership retreat and other member and volunteer meetings as appropriate.
• Ensure highly impactful volunteer leadership initiatives.
• Play a significant leadership role in organizational-wide initiatives and to engage, steward and train volunteers.
• Serve as staff liaison to several volunteer groups.

Essential Skills

• Ability to collaborate effectively across the organization, especially among the leadership team.
• Exceptional leadership skills, known for inspiring and motivating teams to achieve outstanding results.
• A strategic, ambitious thinker and problem-solver who leverages facts and data over to make recommendations and decisions.
• Enthusiastic about driving member experiences and industry favorability through a strong, holistic member value proposition, follow-through, and thoughtful touchpoints.
• Demonstrated ability to work with staff, volunteers and external parties in a positive manner that enhances the reputation of the organization.
• Effortlessly adjusts to changes in priorities and maintains the ability to produce a high-caliber work product while balancing short-term deliverables with long-term strategic goals.
• Excellent people skills, and can communicate ideas, needs, and feedback to others clearly in writing and verbally.
• Enjoy talking with members and develop a rapport easily.
• Able to create a vision that gets others excited about those ideas too.
• Strong P&L manager with proven forecasting ability and appreciation of interconnectedness of association revenue.
• Effective supervisory and presentation skills.

Supervisory Responsibility
This position has supervisory responsibilities including:

• Director, Member Services,
• Senior Director Volunteer Relations
• Director, Volunteer/Member Data and Engagement
• Manager, Member relations (2)
• Eight indirect reports

Work Environment
This job operates in a professional office environment.

Physical Demands
This position has no physical demands required.

Position Type and Expected Hours of Work
This is a full-time position. ?Work hours are flexible; office core hours are Monday through Friday, 8:30 am to 5:00 pm. ASAE’s current remote work policy is two days of choice in the office.

Travel
5%

Required Education and Experience

• Experience leading aggressive and successful membership growth and retention campaigns.
• Bachelor’s degree or equivalent combination of education, training and experience is required. 
• A minimum of 10 years of increased responsibility in membership recruitment, retention and value creation for an association, company or nonprofit.
• Experience as executive liaison to external professional groups.
• Experience with digital and content marketing principles and tactics, adapting them to unique association environment focused on membership growth and retention.
• CAE designation highly desired, however, not required.

• MS Office, SharePoint, and AMS experience preferred. Knowledge of social media and private online collaborative communities is a plus.

Work Authorization/Security Clearance (if applicable)
Must be eligible to work in the United States

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Benefits Offered:

Hybrid Work from Home Arrangements
Flexible Work Hours
Casual Dress Code
Medical, Dental, Vision
Prescription Plan
Flexible Spending Account
Dependent Care Flexible Spending Account
Health Savings Account
Generous 401k Retirement Plan
Life and AD&D Insurance
STD/LTD
Employee Assistance Program (EAP)
AFLAC
Legal and Identity Theft Plans
Company Paid Professional Development
Tuition Reimbursement
Computer Purchase Program

About American Society of Association Executives (ASAE)

Our organizational members are trade associations and individual membership societies that represent almost every sector of the economy and countless professions. Our 42,000 individual members—association professionals and industry partners—lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they represent 7,300 organizations and create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. ASAE Business Services, Inc. (ABSI), ASAE’s wholly-owned subsidiary, provides business solutions to the association community that help associations grow and prosper, save time and money, and simplify the business of running an association.

Connections working at American Society of Association Executives (ASAE)