The National Association of Mutual Insurance Companies (NAMIC) has a new opportunity for a Senior Vice President – Strategic Communications reporting to the CEO. This position will effectively lead NAMIC’s a broad range of strategic communication efforts, advocacy initiatives, and marketing campaigns.

 Essential functions of the position include:

• Oversees the Public Affairs and Marketing Communications functions, including long-term planning activities, attainment of goals/objectives, plan initiatives, budgets, and accountability for overall performance.
• Provide visionary leadership to a team of public affairs, marketing, and communications professionals, fostering a collaborative and high-performance culture.
• Collaborate with NAMIC’s executive team to align public affairs and marketing strategies with organizational goals.
• Build and maintain strong relationships with member organizations, industry partners, external stakeholders, management, and staff.
• Represent NAMIC at industry conferences, public forums, and media engagements.
• Serve as spokesperson and lead point person for select media interactions and collaborate with advocacy staff and other senior leadership team members.
• Prioritize media opportunities and prepare supporting materials.
• Engage and manage media and public relationships to ensure coverage of NAMIC programs and events.
• Monitor legislative and regulatory developments, provide analysis, and ensure timely and effective communication of impacts to members.
• Oversee NAMIC communications, including electronic and print materials, ensure consistent and effective messaging across all platforms, and serve as executive editor for the website.
• Oversee vendor relationships supporting public affairs and marketing communication efforts.
• Lead and oversee the development and execution of marketing strategies to promote NAMIC’s initiatives, programs, and events, including brand development/management, content editing, email creation, distribution, management and analysis, oversight of digital publications/channels (magazine, podcast), content development and production of internal and external video needs, development of comprehensive marketing and communication plans.

 Qualifications include:

• Ten or more years in a public affairs or communications function, preferably one that worked closely with a government relations department.
• Experience managing a department of professionals and serving as a positive role model and mentor.
• Proven track record of developing and executing successful public affairs and marketing strategies as well as building relationships with top tier reporters and editors, and experience placing op-ed pieces and press materials in national and regional media.
• Bachelor’s degree in journalism, public relations, communications, or related field is required; advanced degree preferred. Experience in a senior management role preferred.
• Active social media presence and demonstrated expertise in managing business social media applications.
• Extensive experience in planning, writing, editing, and production of print publications such as newsletters, press releases, annual reports, and marketing literature.
• Demonstrated leadership abilities with experience managing and developing high-performing teams.
• A background in the insurance industry is preferred, but not required.
• Final employment subject to criminal background and MVR check.

About National Association of Mutual Insurance Companies

https://www.namic.org/

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