Position Summary

The Senior Coordinator, Marketing for the Society for Maternal-Fetal Medicine is responsible for supporting the Senior Director of Membership and Marketing in all routine marketing activities such as, the development and implementation of marketing plan and tactics designed to increase the member engagement and grown revenue (e.g., dues, products, registration). The Senior Coordinator, Marketing will also provide guidance to stakeholders within each department and must have a strong knowledge of all areas of digital and traditional marketing and be able to successfully lead, execute, and convert campaigns. Other duties include tracking membership statistics and marketing metrics, and light website maintenance.

 

RESPONSIBILITIES 

• Assist in development and implementation of marketing plans to support membership, meetings, online learning, publications, and other Society initiatives, in conjunction with other staff.
• Coordinates with the Senior Director of Membership and Marketing and other staff on member communications across a variety of platforms including e-mail, text and direct mailers to build awareness among members regarding new and existing member benefits and resources to support member satisfaction and engagement efforts. 
• Researches and recommends new initiatives to increase the value of SMFM membership. 
• Work with outside vendors and graphic designers to develop branding and marketing collateral to support the Society’s initiatives.
• In collaboration with the communications staff, implement social media plan and posts.  
• Create and maintain communication calendar for all member email communications.   
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.  
• Update member-related web pages as necessary.
• Other duties as assigned.