POSITION: Vice President, Member Engagement 

FLSA STATUS: Exempt 

REPORTS TO: Senior Vice President, Membership & Strategic Development 

DATE: July 11, 2025 

Summary of Position 

The Vice President of Member Engagement is primarily responsible for collaborating across the organization to implement recruitment and retention activities across all types of individual membership in line with AMIA’s strategic plan and leverage member engagement to strengthen relationships, drive growth, and ensure retention. This position also ensures AMIA provides best-in-class membership experience and high-quality service and support.  

A successful candidate will be a strategic, self-motivated professional with expertise in database management and membership growth. 

Dimensions 

This position has functional oversight but no direct report. 

This position has $500,000+ budget authority. 

Nature and Scope 

The Vice President of Member Engagement plays a pivotal role in shaping and executing strategies that enhance the value and impact of AMIA’s individual membership offerings. This position collaborates across departments including Marketing, IT, and Operations, to ensure a cohesive, data-driven approach to member satisfaction and organizational growth. With responsibility for membership analytics, systems optimization, and cross-functional initiatives, the role demands strong leadership, strategic insight, and a commitment to continuous improvement. The VP also serves as a key voice in aligning membership efforts with AMIA’s broader mission and goals. 

Principle Accountabilities 

• Oversee individual membership recruitment and retention budgets. Develop, grow, and manage budgets related to this department’s efforts, totaling over $500,000. 

• Own membership data hygiene. Ensure that AMIA’s association management system, Salesforce/Fonteva, is fully utilized throughout the organization and maintains responsibility for data integrity, data maintenance, and reporting functions. 

• Set and champion membership recruitment and retention goals, develop strategies to drive results, establish clear value messaging, and report on metrics necessary to meet or exceed organizational sustainability.  

• Lead individual membership product definition. Regularly review membership structure and pricing, and value proposition to ensure AMIA membership remains an attractive, competitive offer to individual member prospects. Work closely with MarCom to develop and maintain value-centered messaging designed to attract individual members across all categories and reinforce AMIA’s unique member experience. 

• Design and deliver membership insights to the organization. Manage efforts to survey members and analyze feedback to inform decision-making in support of a member-focused culture. 

• Drive membership results reporting. Run, analyze, and act on routine and special reporting including but not limited to KPI reports, Board of Director update, and monthly reports. 

• Manage affinity and other member benefits programs by collaborating across departments with key external stakeholders. 

• Own strategy for member recruitment and engagement campaigns and communication to ensure prospects and members are educated on the benefits and remain actively engaged to drive retention. Partner with MarCom on campaign design, messaging, and execution. 

• Provide staff leadership and management to the Membership, Women in AMIA, and Working Group Coordinating Committees, and additional interest groups and committees, as needed. 

• Identify, develop, and implement mutually beneficial collaborations with other organizations to promote AMIA membership and represent AMIA as needed at external events.  

• Lead AMIA’s volunteer outreach efforts to increase member involvement, understanding that engagement is a positive indicator of member retention.  
• Other duties as assigned. 

Qualifications 

• Demonstrated success in using key performance indicators, metrics, and complex analytics to inform business strategies and advance strategic priorities. 

• Minimum 7 years of experience with professional or nonprofit association leading, developing, and implementing membership-related projects. 

• Experience working with volunteer leadership. 

• Experience with association management systems, preferably SF/F, including but not limited to developing and analyzing reports related to member activity. 

• Demonstrated ability to take initiative, set priorities, and exercise sound judgment in a complex, fast-moving environment and contribute at a strategic level. 

Travel Requirements  

Required: Must be able to travel 7-10 days per year. 

Leadership Team and Individual Management Responsibilities  

As a member of our leadership team, you will be expected to uphold the following responsibilities, which are consistent across all VPs: 

• Conflict Resolution: Work to resolve conflicts directly, quickly, and completely. Be able to give and take criticism constructively. 

• Clear Communication: Communicate clearly in one-on-one meetings and team meetings. Ensure written communication is clear, concise, well-organized, and carefully proofread. 

• Deadline Management: Communicate deadlines with sufficient lead time for the team. 

• Problem-Solving: Offer solutions or other options to improve current systems when identifying issues or presenting problems. 

• Customer Service: Deliver a high level of customer service for both internal and external customers. 

• Proactive Communication: Implement strategies to anticipate problems, build trust, and be clear, active, and responsible in all interactions. 

• Continuous Improvement: Engage in ongoing discussions to improve team satisfaction related to communication and reduce project delays due to miscommunication. 

• Training Utilization: Apply training in proactive communication and share any blocks and successes with the leadership team during meetings. 

• Collaboration and Efficiency: Foster a collaborative and efficient work environment, ensuring all team members feel heard and valued. 

• Regular Review: Participate in regular reviews and discussions of progress in leadership team meetings, with progress evaluated at the end of each month. 

Proactive Communication Expectations 

• Set Expectations: Clearly communicate what you need from others. 

• Ask Questions: Seek clarification if needed. 

• Provide Thoughtful Responses: Think through the consequences of your responses. 

• Show Genuine Interest: Understand and value others' perspectives. 

• Follow Up: Ensure all communications are followed up on. 

These responsibilities ensure that all AMIA leaders are aligned with the company's leadership goals and responsibilities, fostering a cohesive and proactive leadership team. 

Qualified candidates will be contacted for interviews. No telephone calls will be accepted. 

At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.  

EEO Employer/Vets/Disabled 

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2025 Full Time Benefits

Benefits Effective the 1st day of the month following hire.

• 35-hour work week

Health Insurance (DC Health Link)

• AMIA pays 100% of the premium for employee coverage up to the equivalent of the CareFirst Blue Choice Advantage Gold 800 (POS) plan; if an employee chooses a more expensive plan, they pay the difference in premium.

Dental Insurance (Guardian)

• The Guardian Insurance Company – through DentalGuard Preferred network of providers; 2 options to choose from
• AMIA pays 100% of the premium for employee-only (individual) coverage; if employee chooses dependent coverage, employee pays the premium difference.

Vision (Guardian)

• Uses the VSP network of providers administered through The Guardian Insurance Company.
• AMIA pays 100% of the premium for employee-only (individual) coverage, if employee chooses dependent coverage, employee pays the premium difference.

Life Insurance/AD&D (Guardian)

• The Guardian Insurance Company – benefit is one and one-half times annual salary up to $200,000

• AMIA pays the premium

Long-Term Disability Insurance (Guardian)

• The Guardian Insurance Company
• AMIA pays the premium

Short-Term Disability Insurance (Guardian)

• The Guardian Insurance Company
• AMIA pays the premium

Retirement – 100% vesting in the American Medical Informatics Association 401(k) Plan

• AMIA makes a pre-tax safe harbor contribution (3% of bimonthly salary) on behalf of employees.
• Match: if employee defers up to 6% of their salary, AMIA will match the employee’s contribution up to 6% (pre-tax).
• Pre-tax and Roth options for employee’s elective deferral is available.

Section 125 Cafeteria Plan (PayChex) – Flexible spending account

• Employees are eligible to enroll when hired, after a one-month service requirement; or wait until calendar year open enrollment. Per-pay amounts are deducted on a pre-tax basis for use during the plan the year (only) for medical or dependent care expenses.

Aflac

• Aflac plans are voluntary; employees pay 100% of the premium(s) deducted from paychecks therefore policies are portable.

Annual Leave

• Accrued at the rate based on employee completed years of service and percentage of full-time hours. (8.75 hours per month/105 hours per year (15 days total)

Sick Leave

• Accrued at the rate of 1 day (7 hours)per month (12 days per year).
• Carried over from year to year with a maximum of 24 days.

Personal Day

• 1 day per calendar year. Does not rollover.

Paid Holidays

• New Years
• Martin Luther King, Jr. Day
• Presidents’ Day
• Memorial Day
• Juneteenth
• July 4th Independence Day
• Labor Day
• Columbus Day
• Veterans Day
• Thanksgiving and day after
• Christmas
• Christmas Eve
• Winter Holiday (Week days between Christmas and New Years Day.)

Qualified candidates will be contacted for interviews. No telephone calls will be accepted. 

About American Medical Informatics Association

AMIA ® (American Medical Informatics Association ®) is a community committed to the vision of a world where informatics transforms people’s care. Over the last 35 years, the use of informatics has grown exponentially to improve health and to make better healthcare decisions. Today, informatics is the key to accelerating the current goals of healthcare reform. Every day millions of people benefit from informaticians' ability to accelerate healthcare’s transformation by collecting, analyzing and applying data directly to care decisions. Data produced throughout health and healthcare is the driving force of informatics and its ability to innovate critical advancements that directly benefit people. AMIA’s members are critical to discovering these insights, which is why AMIA is committed to being the professional home for the informaticians of today and the driver of informatics’ future.

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