General Position Summary: 

The Marketing Manager will develop and execute strategic marketing campaigns to attract new members, support retention, and create brand awareness for clients. This individual will lead in the planning, development, coordination, and implementation of marketing activities that will drive the client’s membership goals. This role will be part of the RE+ Events marketing team, and report to the Vice President of Marketing. 

Essential Functions/major Responsibilities:  

• This position requires a candidate that can drive membership acquisition and retention through multi-channel marketing campaigns, including email, social media, content marketing, digital advertising, webinars, and cross-marketing at RE+ Events  

• Work cross-functionally with other departments to integrate membership messaging across all touchpoints 

• Collaborate with the Association Solutions team to develop compelling value propositions and messaging that resonates with specific audiences 

• Work with team to create cross-marketing opportunities in with other segments of RE+ Events 

• Analyze membership data and campaign performance metrics to optimize strategies, conversion rates and member engagement 

• Optimize membership positioning for different market segments based on web analytics and customer feedback 

• Assist in staffing conference exhibit booths at conferences, promoting the value of membership, and engaging with customers 

• Track marketing budget  

• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization 

• Uphold RE+ Association Solutions clients company brand and reputations 

• Support in the design and execution of presentations for organizations members 

Experience 

• 4-6 years of proven experience as a membership marketing role within the industry. 

• Ability to clearly articulate information, actively listen to client needs, and effectively communicate with both clients and internal teams. 

Attributes: 

• Ability to clearly articulate information, actively listen to client needs, and effectively communicate with both clients and internal teams. 

• Deep understanding of client service principles, prioritizing client satisfaction and building trust.? 

• Proficiency in utilizing marketing tools and platforms, including marketing automation, CRM, and analytics software. 

• Experience using Salesforce, WordPress, Mailchimp, Constant Contact and other marketing systems  

• Experience using Zoom and Loom for virtual webinar events. 

• Graphic design knowledge for presentations, flyers, social media, and website graphics. 

Interpersonal Contacts: 

This position reports to the (Position) and will work closely with the (dotted line), as well as the rest of the RE+ Events staff.  

Job Conditions: 

RE+ Events is a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This position may experience high work demands under a very tight timeline.  Some travel will be required to attend outreach events, as well as the events RE+ Events organizes. This position will have opportunities to grow the organization and set the strategic vision for new projects and services. At RE+ Events, all hands are on deck to support and strategize together, both operational and strategic knowledge at all levels are utilized.  The goal at RE+ Events is to provide a conducive environment that promotes teamwork. 

Job Conditions 

Work remote from an established workplace. 

Some travel, non-traditional work hours, and weekend work required 

RE+ Events is a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This position may experience high work demands under a very tight timeline. The coordinator must travel up to 25% of time, including weekends and holidays. This travel will also include outreach events, site research, and partnership development. At RE+ Events, all hands are on deck to support and strategize together, both operational and strategic knowledge at all levels are utilized. The goal at RE+ Events is to provide a conducive environment that promotes teamwork. 

Solar Energy Trade Shows, LLC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law. Hiring, transferring and promotion practices are performed without regard to the above listed items. 

About RE+

RE+ Events / Solar Energy Trade Shows, LLC (SETS) is the management company formed in October 2009 by Solar Energy Industries Association?(SEIA) and Smart Electric Power Alliance (SEPA) to raise the bar for solar energy trade events, producing Solar Power International, a top-100 trade show, as well as 14 international and regional events. SETS plays a pivotal role in supporting our national energy independence. SETS has a staff of 20 employees and an annual budget of $20 million. SETS offers an excellent benefits package. Solar Energy Trade Shows, LLC is an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin, or any other basis prohibited by applicable law. Hiring, transferring, and promotion practices are performed without regard to the above listed items.

Connections working at RE+