Details

Posted: 11-Dec-24

Location: Remote

Type: Full Time

Categories:

Marketing

Membership

Required Education:

4 Year Degree

Certifications:

CAE

Lead all association member retention and acquisition activities including developing and executing a year-round strategy to achieve annual membership and budgetary goals. Track, analyze and report on recruiting and retention efforts monthly. 

Develop strategy and lead initiatives that increase awareness of and contribute to revenue growth and net profitability of NIRI offerings. Oversee the production of all marketing materials related to NIRI programs, products and services including managing outsourced service providers. Manage the NIRI brand and strategic market position.

Serve as Staff Liaison for committees, task forces and other projects as assigned.

Supervisory Responsibilities

Vice President, Membership and Chapter Services. This position manages and implements the association’s chapter initiatives.

Manager, Marketing. This position develops marketing campaigns and delivers content to key audiences, building and maintaining a strong and consistent message through a wide range of marketing and communication channels.

Executive Expectations

The Vice President, Membership and Marketing is a member of the Senior Staff Team and is privy to confidential and sensitive information. The role is highly visible in a community of corporate executives who expect highly professional behavior. The Vice President, Membership and Marketing is expected to achieve specific goals and revenue targets.

Specific Responsibilities

• Membership Operations: Develop and execute an integrated and comprehensive membership strategy to support NIRI’s mission, Strategic Plan and Annual Plan of Work.
  • Implement a year-round retention strategy focused on increasing overall member engagement and increasing the number of individuals within an organization that directly experience the value of NIRI.
  • Create programs, campaigns, and prospect lists to attract new members
    • Track universe of potential members and market share.
    • Develop programs targeting new markets for membership.
  • Oversee the membership intake and orientation processes to maximize efficiency and develop key messages and communication vehicles targeted to new members during their first and second year of membership.
  • Create and maintain accurate data within the association database (netFORUM). Build integrity reports and systems to flag and correct missing or erroneous records.
• Marketing: Market all NIRI programs, products and services to promote the value of NIRI.
  • Develop, implement and lead marketing and promotional efforts to achieve financial and engagement targets for all programs, products, and services, including Annual Conference, educational programs, certification, specific constituents, publications, etc.
  • Conduct member and market research, review post-event evaluations, and provide assessments and recommendations.
  • Create marketing campaigns, collateral, and other communications.
    • Write copy and design marketing and promotional communications.
    • Design and edit marketing and branding on NIRI’s website and email communications.
    • Analyze member and customer data.
  • Promote member value proposition and other member messaging in NIRI publications, website, at meetings, etc.
  • Oversee NIRI social media initiatives.
• Branding: Manage NIRI’s branding across the organization, including chapters and all programs.
  • Ensure consistent communication and use of the NIRI logo, tagline and trademarks and branding on all print and digital vehicles.
• Manage other projects and undertake other responsibilities as from time to time may be assigned.

 Position Requirements

• Demonstrated, increasingly responsible experience in association membership and marketing.
• Proven track record of successful revenue and net profit growth.
• Experience managing staff and developing and managing a departmental budget. Proficiency with professional association member database systems.
• Demonstrated success in developing and delivering marketing campaigns that build brand equity, membership loyalty, and support programmatic outcomes.
• Entrepreneurial, creative mindset and approach.
• Self-starter with the ability to manage multiple projects simultaneously.
• Strong brand management and promotional experience across all media channels.
• Analytical abilities, including evaluation and interpretation of data and research.
• Excellent interpersonal skills; ability to communicate to a broad range of audiences.
• Substantial experience working with staff teams, committees and volunteers.
• Ability to interact successfully with personnel on all levels of the organization in a productive, collaborative and collegial manner.
• Emotional intelligence and maturity.

Business Relationships

Internal: Contact with Board and all staff members.

External: Communicates with members, prospective members, service providers, consultants and others.

Environment

A professional environment that is collegial, collaborative, and constructive. NIRI is a welcoming organization where diversity is valued, and mutual respect is a core value. NIRI has a zero-tolerance policy regarding harassment of any kind. NIRI considers its employees to be mature, professional adults and expects them to behave accordingly. NIRI is a small-staffed organization where all members of the team have “hands-on” responsibility.

Qualifications

Background: A minimum of five years’ experience in membership and marketing at a professional membership association or agency. Extensive hands-on capabilities working with professional association membership databases. Experience in promoting and marketing association educational and other programming. Experience developing marketing material, including digital marketing, video, and social media. Creativity and a demonstrated ability to experiment and innovate is critical. Some understanding of capital markets is a plus. Engagement with ASAE or professional marketing associations is beneficial.  

Education: Bachelor’s degree required. A CAE is preferred; attaining the CAE designation is an expectation.

Technical: Experience and capability using NetFORUM, and automated and digital marketing tools, especially Magnet Mail/Higher Logic is required. Proficiency in Microsoft Office software, including Excel, is required. Working knowledge of HTML, Photoshop, Adobe Creative Suite, Google Analytics and AdWords. Digital video and audio editing capabilities a plus. Ability to work with data analytics is essential. Demonstrated experience with social media tools such as LinkedIn is required.

Other Information

This is a full-time, exempt management position. NIRI’s work week is 37.5 hours. The traditional workweek is Monday through Friday, 9:00 a.m. to 5 p.m., with an hour for lunch. NIRI is a fully remote workplace, and team members may generally set their own hours, but must be available to collaborate with others and respond to calls during the regular business day.

Casual business attire is generally acceptable, but formal business attire may be required for certain meetings. A professional, executive presence is expected.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Some travel is required, primarily to NIRI in-person meetings.
• Ability to read, write and speak to groups is critical.
• Lifting (≤ 25 lbs.) is occasionally necessary.

NIRI welcomes everyone regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, or disability. NIRI is committed to providing a safe, productive, inclusive, and welcoming environment for attendees, volunteers, staff, and others engaged in programs, meetings, events, and activities, including chapter programs. Diversity is valued in governance, speaking, thought leadership and other roles within NIRI.

NIRI provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, NIRI complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. NIRI expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any time.

About NIRI: The Association for Investor Relations

Founded in 1969, NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts, and other financial community constituents. NIRI is the largest professional investor relations association in the world with members representing over 1,500 publicly held companies and $12 trillion in stock market capitalization.

Connections working at NIRI: The Association for Investor Relations