The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
Did you know that women and other marginalized groups are often reluctant to submit job applications if they don’t meet 100% of the requirements? We encourage you to take a chance! If you don’t satisfy every criterion, but know you can excel in the role, we urge you to apply! We’d love to connect and talk with you about joining our team.
Employer of Choice: ABA is recognized with a 2023Great Company Culture Award and 2023 Great Place to Work designation!
Job Description:
The Director of Marketing develops and drives the strategy and execution related to promoting ABA’s products, services, and initiatives. This role will manage marketing deliverables, serving as the project manager of ABA and industry-wide campaigns and initiatives. The Director must be able to think strategically, working collaboratively, as well as independently to ensure deliverables are achieved and timelines are met.
This position regularly engages with cross-functional teams and stakeholders. Effective communication/presentation skills paired with strong project management skills are essential in this role.
Key Duties:
Develop and execute marketing strategy for ABA’s advocacy-related products and initiatives, working with key stakeholders and experts within ABA’s Policy and Political Engagement divisions, including Advocacy & Innovation, Economics & Research, Regulatory Compliance, and the State Association Alliance.
Support ABA’s Card Policy Council initiatives by developing and executing payments-focused marketing and advertising campaigns; work with subject matter experts (SMEs) to develop strategy, messaging, and creative for campaigns targeting the Hill, government agencies, regulators and/or bankers.
Lead marketing efforts for ABA’s free expert webinars. Develop copy, create webpage and promotion campaign. Guide SMEs on scheduling and presentation materials; develop and execute marketing strategy for ABA training products in the retail banking vertical, working closely with OME market strategists to meet identified priorities. Regularly review and adjust strategy to meet revenue goals.
Collaborate with Communications team members, including Design and Copywriting, Public Relations, social media, and Web team, to create marketing content.
Develop and implement integrated marketing campaigns through social, email, direct mail, paid search and digital channels. Monitor and analyze campaign performance, modifying as needed to ensure optimal performance.
Build and execute email journeys in Salesforce Marketing Cloud. Identify ways to increase and/or optimize SFMC to drive results.
Work with internal SME’s, Web team and Creative Services to update and/or revise Web content in assigned areas, including messaging and graphics.
Facilitate meetings with stakeholders establishing project goals and objectives, desired outcome, budget and timelines.
Set, allocate and monitor budget for marketing projects.
Work with the VP and SVP of Marketing to manage and enforce ABA’s branding guidelines (internal and external).
Participate on the Webinar Editorial Board and assist with the review and approval of free member webinar proposals. Identify opportunities for cross-promotion/collaboration with paid webinars/trainings.
Other duties as assigned by business needs.
Required Experience/Education:
Bachelor’s degree in marketing, communications, or related field preferred or commensurate experience.
8-10 years of marketing experience executing multi-channel marketing campaigns including email, social media, paid search, and digital channels.
Experience with an email marketing automation platform such as Eloqua, Salesforce, or Marketo required.
Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
Experience presenting information to internal and external stakeholders.
Experience with Google Analytics and digital advertising, including targeting tactics.
Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
Highly organized with the ability to combine strategic direction with hands-on tactical execution
Knowledge of creative processes and ability to provide clear creative direction to copywriters, designers, and production managers.
Strong project management skills and ability to drive consensus across cross-functional teams.
Experience managing multiple projects in a fast-paced, deadline-driven environment.
Excellent verbal and written communication skills, including copy editing and proofreading.
Excellent attention to detail.
Ability to travel as needed (<20%).
American Bankers Association (ABA) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
ABA encourages and celebrates diversity so if you are motivated, hardworking and want to make a difference, come as you are!
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.
