Position Summary

The Senior Director of Membership plays a pivotal role in advancing the mission of the National PACE Association by developing a strategic plan for membership growth. The Senior Director leads the creation and execution of both short- and long-term strategies for expanding NPA membership, with an emphasis on reaching and supporting a more diverse member base that aligns with the evolution of PACE. Reporting to the Senior Vice President, Communications and Member Engagement, the Senior Director leads member engagement, satisfaction, and the overall member experience. 

Position Responsibilities

To perform this job successfully, each essential duty and responsibility must be performed satisfactorily. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions. Other duties may be assigned to meet organizational goals.

• Develops a membership strategy in alignment with the division and organization’s strategic objectives.
• Provide detailed membership reports and analysis, including statistics, updates, growth tracking, and retention insights to the Senior Leadership Team, CEO, and Board of Directors.
• Identify and advocate for improvements to the member value proposition, to ensure NPA membership remains relevant and valuable to a diverse and growing audience.
• Cultivate long-term strategic relationships with industry alliances to create opportunities for membership expansion and collaboration.
• Create and implement innovative membership programs that target a broader range of potential members.
• Get to know and deeply understand our members and their needs to develop effective and data-driven strategies for member recruitment, engagement, retention, and success, drawing upon best practices and research from the field of member engagement to ensure a deep sense of belonging and loyalty.
• Iterate and develop strategies to raise the organization’s visibility, grow the membership pipeline, and utilize communication, marketing, and messaging strategies that resonate with members and prospects.
• Manage the membership team which includes the Director, Membership and the AMS Database Administrator.
• Other duties as assigned.

HIPAA

This position is not authorized to access, utilize or view protected health information (PHI).

Knowledge, Skills and Abilities

• Management and leadership skills
• Knowledge of association membership
• Excellent interpersonal and networking skills
• Ability to prioritize the success of the organization over individual or team success.
• Strategic planning skills
• Excellent presentation skills
• Ability to identify long-term outcomes and create horizons, actionable milestones, and deliverables at the department level.
• Exemplifies the NPA norms and values
• Ability to prioritize the success of the organization over individual or team success.
• Effective time and work management skills. Ability to delegate. 

About National PACE Association

The mission of the National PACE Association (NPA) is the sustainability, growth, and expansion of PACE (Programs of All-Inclusive Care for the Elderly). This is accomplished by achieving a legislative and regulatory environment that supports PACE programs, and by ensuring that members have the information, knowledge, tools and skills they need to succeed. NPA is a dynamic, innovative, cause-oriented association with a small staff and great working environment. NPA offers a competitive salary and benefits. Located in Old Town Alexandria.

Connections working at National PACE Association