JOB SUMMARY:  

The Marketing Manager, Member Acquisitions, plays a critical role in advancing AOPA’s mission to protect the freedom to fly by driving membership growth and deepening engagement across the aviation community. This position leads high-impact acquisition campaigns, oversees the flagship AOPA Sweepstakes across diverse marketing channels, and designs lead journeys that move prospects seamlessly from awareness to conversion. As a strategic partner within the marketing team, the Marketing Manager strengthens AOPA’s reach, influence, and long-term success by ensuring the organization continues to expand and serve its members effectively. 

ESSENTIAL FUNCTIONS:  

Lead and manage AOPA’s new member acquisition strategy and campaign execution across all channels, including digital advertising, email, social media, direct mail, print, and partnerships. 

Oversee the AOPA Sweepstakes campaign, including promotion strategy, messaging, all marketing channels, timelines, creative coordination, and performance tracking. 

Own campaign performance reporting, including key metrics like conversion rates, cost-per-acquisition, ROI, and channel effectiveness. Provide data-driven recommendations for optimization. 

Manage agency and vendor relationships to ensure creative alignment, timely deliverables, and effective campaign execution. 

Monitor and track budgets and expenses related to acquisition and sweepstakes campaigns. Ensure alignment with departmental goals and fiscal responsibility. 

Collaborate across departments, including creative, digital, membership, and analytics teams, to ensure cohesive strategy and member-focused communications. 

REQUIRED JOB QUALIFICATIONS: 

Bachelor’s degree in marketing, business, or a related field. 

4+ years of experience in campaign management or marketing, with a focus on customer acquisition, direct response, or lifecycle marketing. 

Strong understanding of audience targeting and nurturing best practices, including segmentation, automation, and personalization strategies. 

Experience managing multi-channel marketing campaigns from planning to execution. 

Proficiency in marketing tools such as CRMs, marketing automation platforms, analytics dashboards, and budget tracking software. 

Excellent project management skills and attention to detail. 

Experience managing agencies and vendors effectively. 

Ability to analyze campaign performance and translate insights into actionable strategies.