Summary of Responsibilities The Assistant Director of Programs and Events reports to the CEO and plays a senior leadership role in developing and executing member-centric initiatives that drive recruitment, retention, and engagement. This role oversees the full lifecycle of key programs, including conferences, training, and a national e-learning strategy, ensuring seamless planning and delivery. Responsibilities include conducting market research, managing program development and speaker coordination, and analyzing data to continually improve offerings. Working closely with the CEO, the Assistant Director manages strategic partnerships and leads innovative programming aligned with NAWIC’s mission. They supervise the Marketing Communications and Web Development teams to ensure effective communication, consistent messaging, and smooth event logistics. By analyzing member engagement data, they identify opportunities for program refinement and organizational growth. They also serve as a liaison to national committees, ensuring collaboration and strategic alignment. Major Functions • Collaborate with senior leadership, board members, and consultants to develop and implement national programs and learning content that enhances member and industry value, including leadership development training, webinars, regional and officer training, and professional growth initiatives. • Partner with the organization’s meeting and event management consultant to plan and manage tactical elements of the annual conference, including call for speakers. • Collect and analyze membership data to evaluate program effectiveness, identify gaps, and develop initiatives that promote growth, retention, and business development. • Working in close collaboration with the CEO, cultivates and manages strategic partnerships and fulfillment, aligning programs and services with organizational goals. • Develop resources and programs to strengthen and increase member engagement nationwide including coordination of WIC Week initiatives. • Expand and identify revenue streams through new engagement programs, tiered pricing, and program growth. • Track industry trends to recommend and drive enhancements to programming and operations. • Collaborate with membership, marketing, communications, and web teams to create targeted campaigns that highlight program value and execute with seamless registration and AMS integration. • Foster collaboration cross-departmentally to integrate membership, marketing, sponsorship, and communication efforts that drive cohesive outcomes. • Represent NAWIC at industry events, conferences, and gatherings. • Serve as a liaison for national committees and support special projects and initiatives. • Perform additional duties as assigned. Required Education, Skills, and Experience • Bachelor’s degree in business, marketing, non-profit organization, or a related field. • Minimum of 7 years’ experience in association leadership, community management, or component relations. • At least 5 years of staff management experience, with a proven ability to lead service-oriented teams, collaborate with volunteers and committees, chapter relations and manage resources effectively. Competencies • Strong consensus-building skills and the ability to engage with diverse audiences. • Demonstrated ability to analyze and leverage data insights to improve membership programs. • Knowledge of marketing strategies, including social media, web, and B2B marketing. • Excellent communication skills, capable of conveying clear, effective messages to varied audiences. • Proficiency with LMS, AMS, email marketing platforms, web content management, project management software, and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). • Service-oriented mindset with the ability to engage members and prospects persuasively. Working Conditions • Hybrid or remote work environment • Primary location: Fort Worth, TX • Regular in-person attendance required. • Travel approximately 20%.
Bachelor’s degree in business, marketing, non-profit organization, or a related field. Minimum of 7 years’ experience in association leadership, community management, or component relations.
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