SUMMARY

This position is responsible for managing religion and theology subject-focused content creation and implementing marketing plans to promote the Atla brand, vision, and news to internal and external audiences, especially focused on Atla fee and free information products (e.g. subscription databases, open discovery platform). The person in this role is responsible for content strategy development, production, distribution, and quality control of product-focused marketing. Utilizing their knowledge of the theology and religion ecosystem, they create subject and product-focused content and devise outreach strategies to increase awareness of Atla and its products, drive usage, and encourage adoption of resources.

The individual in this role must be an effective communicator, excellent at collaborating with a variety of internal and external stakeholders, and able to handle diverse projects and meet tight deadlines.

This role owns the launch of new products into new markets, requiring a self-driven marketer who excels in environments with minimal structure. The ideal candidate is results-oriented, skilled at developing resourceful solutions, and confident in managing projects independently from start to finish.

DUTIES AND RESPONSIBILITIES

Content Strategy & Creation

• Research, brainstorm, write, edit, and produce high-quality content on religion and theology topics and Atla products to be published on Atla web properties, social media, and other mediums.
• Develop value proposition and subject-focused messaging frameworks that convey benefits to end-users.
• Identify, organize, and deploy additional information to enrich content on Atla web properties.
• Adapt tone and complexity to audience and style guidelines.
• Gather feedback to refine content strategy and quality.

SEO & Web Optimization

• Write effective titles and content-focused subject lines to optimize click-thru-rate (CTR).
• Optimize product-focused website elements (title tags, meta descriptions, headings, alt text, internal linking).
• Track performance metrics related to Atla products (organic search, traffic, engagement, lead generation, ROI) to optimize content strategies.
• Monitor and implement new strategies to accommodate developments in AI.

Social Media Engagement

• Enhance Atla’s social media presence through subject matter and product-focused content creation and frequent engagement, and continual adjustment.
• Gather feedback and adjust strategies based on performance and feedback

Marketing & Promotion

• Identify key venues and religion and theology focused events for Atla to advertise, sponsor, or exhibit its products. Develop and implement event engagement plans.
• Design advertising strategies and promote, negotiate, and implement advertising on Atla web properties.
• Represent Atla and its products at religion and theology focused events and meetings.
• Measure impact and adjust strategies to maximize results.
• Track and report on relevant performance metrics.

Collaboration & Cross-Functional Support

• Collaborate with staff to promote engagement with content on Atla’s web properties and social media and drive usage of Atla products.
• With a focus on Atla products, collaborate with team members on content and design of Atla’s web properties, newsletters, original video and photo content, social media presence, and promotions for webinars, exhibits, sponsorships, and events.

Other

• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES

• This job has no supervisory responsibilities.

QUALIFICATIONS

Required Experience

• Bachelor's Degree (BA) from a four-year college or university, or two to four years of related experience and/or training, or equivalent combination of education and experience.
• 2-4 years working at a higher education institution, publisher, or other organization in the area of religion and theology, or substantive coursework in religious studies or theology.
• Demonstrated history of proactively identifying opportunities and challenges, taking ownership of projects from conception through execution without waiting for explicit directions.
• Marketing Skills:
  • 3+ years working in marketing, ideally in content marketing, with proven ability to generate creative content that attracts attention on the web or social media.
  • Working knowledge of SEO tools.
  • Experience collaborating with graphic and web designers and having input on design and UX best practices.
  • Experience supporting new product launches, including the identification of strategies to reach new audiences.
• Proficiency in:
  • Microsoft Office Suite
  • WordPress or other CMS
  • Mailchimp or similar email marketing tools
  • Social media applications and management tools for business use (Hootsuite, Facebook, Twitter, LinkedIn)
  • Basic HTML and email design
  • Association Management (AMS) or Customer Relationship Management (CRM) system (SalesForce preferred)
  • Email marketing software (MailChimp preferred)
  • Online meeting systems
  • File sharing software (Microsoft and Google Drive preferred)
• Demonstrated writing, editing, and visual communication skills.
• Excellent organizational and project management abilities.
• Ability to work independently and collaboratively in a fast-paced, remote environment.

Preferred Experience

• Someone who understands and speaks the language of those involved in theological or religious studies, in academic, professional, public, and personal contexts.
• Experience working in a library, cultural heritage organization, membership association, library consortium, or affiliated educational, nonprofit, or professional organization.
• Experience in website accessibility best practices and workflow.

WORK ENVIRONMENT

• Full time remote, work from home position – 37.5 hour work week
• US time zones and locations only
• Typical working hours are 9am-5pm Central Monday through Friday

POSITION TRAVEL REQUIREMENT

• This position will require some travel (<20%) to attend conferences and participate in one or two team meetings and one organization-wide staff gathering each year.

PHYSICAL DEMANDS

• Occasionally required to sit, walk, or stand

COMPANY BENEFITS

• Competitive Pay
• Health, Vision, and Dental Coverage
• Company Paid Long-Term, Short-Term, and Life Insurance
• Ability to craft your calendar with flexible schedules
• Generous Vacation Paid Time Off
• Professional Development Paid Time Off
• Personal Paid Time Off
• Sick Paid Time Off
• Volunteer Paid Time Off
• Monthly Stipend for Office Supplies
• Company provided laptop and other needed office equipment

EEO STATEMENT

Atla is an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of actual or perceived race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, marital status, age, disability, veteran, or military status, pregnancy, order of protection status, genetic information or other characteristic protected by applicable law.

Atla is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact Atla’s HR Department via email at hrdept@atla.com or call +1.872.310.4249.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Interested in Applying?

We'd love to hear from you! Please send your resume and cover letter to jobs@atla.com. Review of applications will begin immediately and continue until the position is filled.

About Atla

Established in 1946 as the American Theological Library Association, Atla is a membership association of librarians and information professionals, and a producer of research tools, committed to advancing the study of religion and theology. Our membership includes more than 800 individuals and libraries at academic institutions from diverse religious traditions and backgrounds. As a community of collectors and connectors, Atla works to promote worldwide scholarly communication in religion and theology by advancing the work of libraries and related information providers. Atla is an equal opportunity employer located in downtown Chicago.

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