The SEO Specialist will be responsible for the development, implementation, and ongoing optimization of search engine optimization (SEO) strategies across MGMA's digital footprint to improve organic search rankings, drive web traffic, and enhance the overall digital customer journey. This role will report to the Manager of Digital Marketing g and will work closely with cross-departmental teams including Marketing, Sales, Product Owners, Design, and Content.
Essential Functions
Execute MGMA SEO strategies to increase organic visibility and search engine rankings across MGMA's websites and platforms.
Implement technical SEO improvements in collaboration with the web development team, including site speed, mobile optimization, and schema markup.
Optimize web pages for on-page SEO, including title tags, meta descriptions, URL structures, image optimization, internal and backlinking.
Conduct keyword research and analysis to guide content development and SEO recommendations for new and existing web content.
Collaborate with the content and marketing team to create SEO-friendly content that aligns with MGMA's business goals and target audiences.
Stay up to date with industry trends and algorithm updates to ensure SEO best practices are consistently applied.
Perform ongoing competitor analysis, monitoring their SEO strategies and identifying opportunities to gain a competitive edge.
Track, report, and analyze website analytics and SEO metrics to measure the effectiveness of SEO campaigns and provide actionable insights.
Monitor and analyze SEO performance using tools like SEMRush, Screaming Frog, and Google Search Console, identifying areas for improvement.
Ability to build out landing pages as needed.
Serve as a backup resource to the Manager of Digital Marketing role
Other duties as required and necessary to ensure the organization’s success
Supervisory duties
None
Knowledge, skills, and abilities
You enjoy doing SEO.
Required expertise in SEO management tools such as SEMRush, Screaming Frog, and Google Search Console.
Familiarity with project management tools like Jira and Planner for managing SEO initiatives and timelines.
Understanding of on-page, off-page, and technical SEO best practices, including familiarity with HTML, CSS, and basic coding.
Demonstrated ability to work collaboratively with cross-functional teams and provide SEO insights that improve digital strategies.
Strong attention to detail with the ability to identify SEO opportunities and troubleshoot complex technical challenges.
Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
Ability to adapt quickly to changes in search engine algorithms and modify SEO strategies as needed.
Self-motivated and able to work independently with minimal supervision, eager to learn and grow within the role.
Proficient in Microsoft Office and web content management systems (CMS), with knowledge of headless CMS systems being a plus.
Ability to consistently promote, support, work, and act in support of MGMA’s mission, vision, and values
Education
A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required
Experience
3+ years’ experience with digital marketing & website optimization
3+ years’ experience creating and implementing engaging & SEO friendly web content
3+ years’ experience following and implementing website copywriting best practices
An equivalent combination of education and experience may be substituted on a year for year basis.
Additional Requirements/Licenses/Certifications:
Must have reliable transportation or access to public transportation to be onsite at HQ on Tuesdays and Thursdays at a minimum
Working environment:
The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.
Work is generally performed in an indoor, professional office environment
This role routinely uses standard office equipment such as computers, phones, photocopiers, and scanners
Will need to travel on behalf of the Association to attend conferences and other Association events on a regular basis
Regular, predictable attendance is required
Physical Activities:
The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:
Ability to read, write, edit
Ability to converse, discuss, convey
Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research
While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:
Ability to perceive, identify, recognize
Ability to detect, determine, discern, judge
Ability to assess, estimate, compare
This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:
Ability to operate PC/keyboard and other office productivity equipment
Ability to position self to traverse/navigate around typical office setting
Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.
Knowledge, skills, and abilities
You enjoy doing SEO.
Required expertise in SEO management tools such as SEMRush, Screaming Frog, and Google Search Console.
Familiarity with project management tools like Jira and Planner for managing SEO initiatives and timelines.
Understanding of on-page, off-page, and technical SEO best practices, including familiarity with HTML, CSS, and basic coding.
Demonstrated ability to work collaboratively with cross-functional teams and provide SEO insights that improve digital strategies.
Strong attention to detail with the ability to identify SEO opportunities and troubleshoot complex technical challenges.
Excellent organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
Ability to adapt quickly to changes in search engine algorithms and modify SEO strategies as needed.
Self-motivated and able to work independently with minimal supervision, eager to learn and grow within the role.
Proficient in Microsoft Office and web content management systems (CMS), with knowledge of headless CMS systems being a plus.
Ability to consistently promote, support, work, and act in support of MGMA’s mission, vision, and values
Education
A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required
Experience
3+ years’ experience with digital marketing & website optimization
3+ years’ experience creating and implementing engaging & SEO friendly web content
3+ years’ experience following and implementing website copywriting best practices
An equivalent combination of education and experience may be substituted on a year for year basis.
Additional Requirements/Licenses/Certifications:
Must have reliable transportation or access to public transportation to be onsite at HQ on Tuesdays and Thursdays at a minimum
Working environment:
The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.
Work is generally performed in an indoor, professional office environment
This role routinely uses standard office equipment such as computers, phones, photocopiers, and scanners
Will need to travel on behalf of the Association to attend conferences and other Association events on a regular basis
Regular, predictable attendance is required
Physical Activities:
The physical demands described here are representative of those that must be met by employees in this role, to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:
Ability to read, write, edit
Ability to converse, discuss, convey
Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research
While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:
Ability to perceive, identify, recognize
Ability to detect, determine, discern, judge
Ability to assess, estimate, compare
This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc. While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:
Ability to operate PC/keyboard and other office productivity equipment
Ability to position self to traverse/navigate around typical office setting
Ability pull/push, lift, open/close, grasp/manipulate, transport up to 10 lbs.
MGMA is a medical Group Management Association.
Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. With a membership of more than 60,000 medical practice administrators, executives, and leaders, MGMA represents more than 15,000 organizations of all sizes, types, structures and specialties that deliver almost half of the healthcare in the United States.
